The roots of Avocet and the technical experience within the organisation stretch back to the very earliest days of broadcast automation. There has been significant technical involvement with many broadcasting milestones within the past 25 years notably:
1982 |
Launch of Channel 4 Television; the first widespread use of broadcast automation in the UK |
1984 |
Introduction of multi-cassette systems , e.g. Sony Betacart and LMS |
1988 |
Launch of the multi-channel satellite operation at BSB; using a distributed approach for machine control and PC based front end user interfaces. |
1995 |
Introduction of broadcast server technology; with significant early involvement at MTV and Meridian Broadcasting for bulk ingest and playout operations. |
1998 |
Launch of DTV services in the UK; continuing and expanded involvement at Channel 4 and S4C, new associations with Carlton and BDB |
2000+ |
The move to tapeless environments, interactive services, broadcast and IT convergence |
IBIS Days
Avocet RT Ltd was set up by Alan Hill in 2003, following a 12 year involvement with IBIS, the Company he had previously co-founded in 1991. The idea of the new Company was to allow Alan and his team to take on the specialist role of developing and supporting Landscape; the well-known and much respected transmission automation system that had been IBIS’s core product during the 1990’s. This allowed IBIS to focus on the News & Sports arenas and in particular its core business of Media Asset Management. A 5 year marketing agreement followed during which time IBIS continued to sell Landscape, later rebranding the product as ITA.The very close relationship between Avocet and IBIS continued throughout this period and there were many successful collaborative projects, for example at BBC World for the new Persian and Arabic services.
Present Day
Today Avocet’s versatile product range can offer very cost effective ‘off the shelf’ solutions as well as providing solid foundations for customised projects. We take great pride in the many special projects we have undertaken for a variety of broadcasters. Such projects allow us to forge close relationships with our customers and keep us fully involved with the changing trends within the broadcast industry. We continue the customer relationship by offering first class support services throughout the lifespan of our products.
Throughout our long involvement with the broadcast industry, our greatest reward is to see the vast majority of our customers continuing to use our products as the technology moves from one generation to the next.
