Company History

The roots of Avocet and the technical experience within the organisation stretch back to the very earliest days of broadcast automation. There has been significant technical involvement with many broadcasting milestones within the past 25 years notably:


Launch of Channel 4 Television; the first widespread use of broadcast automation in the UK


Introduction of multi-cassette systems , e.g. Sony Betacart and LMS


Launch of the multi-channel satellite operation at BSB; using a distributed approach for machine control and PC based front end user interfaces.


Introduction of broadcast server technology; with significant early involvement at MTV and Meridian Broadcasting for bulk ingest and playout operations.


Launch of DTV services in the UK; continuing and expanded involvement at Channel 4 and S4C, new associations with Carlton and BDB


The move to tapeless environments, interactive services, broadcast and IT convergence

Company Origin

Avocet RT Limited was incorporated in July 2003 and since then has remained a privately owned Company, showing sustained profitability. The formation of the Company came about after a demerger agreement within Integrated Broadcast Information Systems Ltd (IBIS) when it was decided that mainstream transmission automation products and support should be handled by a new and separate Company.


Avocet’s versatile product range can offer very cost effective ‘off the shelf’ solutions as well as providing solid foundations for customised projects. We take great pride in the many special projects we have undertaken for a variety of broadcasters. Such projects allow us to forge close relationships with our customers and keep us fully involved with the changing trends within the broadcast industry. We continue the customer relationship by offering first class support services throughout the lifespan of our products.

Throughout our long involvement with the broadcast industry, our greatest reward is to see the vast majority of our customers continuing to use our products as the technology moves from one generation to the next.